So, although I’m grateful, it’s kind of like I didn’t get that opportunity.”. But now I’m getting approached to do TV shows with terrestrial broadcasters and it’s, like, hang on a minute, my job is to promote my client, right? For a guy who is essentially an administrator of a sport that's probably seen it's best days, Hearn has become superfamous. It makes perfect sense. Let’s see what you’re made of.’”. He looks at the crowd following Eddie around – the camera crews, Eddie’s PR guys, me – then launches into the role of embarrassing dad. It’s about the achievement of making a breakthrough.”. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. Join Facebook to connect with Ian Caprani and others you may know. He is incredulous. You’re going to be good at what you do.’” At one point, Barry had Eddie rifling through the Yellow Pages, so he could cold-call businesses with sponsorship offers. “Everybody knows this is a monstrous fight. “I used to enjoy it. He was the first promoter to make a $1bn streaming deal, with the on-demand service DAZN, and the only boxing promoter to have organised a big-money event in the Middle East (still controversial). Hearn has made himself the funniest character in the bad sitcom that is modern Britain; he's the likeable egomaniac, the fall guy who you hope gets back up, a hyper realisation of Boycie, Blakey and Brent. I can’t knock it…”, “It is, but it used to be a sports fan, right? When he eventually scoots off, an aide thanks him for letting them use his office. He's the guy who can transform an uninspiring match-up between two domestic maybe-men into a Sky Sports main event, the man who brought a heavyweight title clash to an Amnesty-condemned Gulf state, all while maintaining the kind of memetic stardom usually reserved for Drake or Kat Slater. True! Barry is all smiles. “I’ll do every interview in the line,” he says, of his commitment to promotion, “and I’ll get to the end and it’s some geezer from… ‘Frank’s Boxing Hour’?” He doesn’t have it in him to turn requests down, he says, even when the requests come from amateur YouTubers. Watching an interview with him is like sharing an UberPool with Narcissus. Son of Barry, schoolmate of Frank Lampard and Jodie Marsh, the 40-year-old ex-double glazing salesman has entered the public consciousness in a way that no boxing promoter has since Don King became the pay-per-view PT Barnum. “Respect,” he says. The bread and butter of the account is Hearn's idiosyncratic outbursts; his rubber faced expressions, his tendency to mug for the cameras, to pitch up his voice, to talk complete rubbish. All these celebrities who say, ‘Oh, you know, I’m getting terrible comments on social media.’ Well, you signed up for it! Eddie still defers to Barry, even though Barry, who is 71, is slowly beginning to cool it with the business stuff, and Eddie, who is 40, is really just getting going. How could it not make perfect sense?”. Into different markets?’ That’s the strategy for us. Hearn's legacy will probably be that of the first promoter to really harness the power of digital media. But if I’m a fighter, and I’m starting to think, ‘Fucking hell, this guy’s bigger than me…’ That’s never been the aim. The kid at school who’s a bit flash and brash.” Barry still calls Eddie “silver spoon”. Will Joshua fight Fury now? Buy 'Eddie Hearn Meme' by deecee95 as a Mug. Then, without missing a beat, he says: “There’ll be an invoice coming, you know.”, When Hearn was growing up, he and his dad were relentlessly competitive, and, without prompting, their relationship colours the span of our conversation. Life is hard; you have to struggle through hard situations. While it wouldn't be true to suggest he's more famous than his most famous clients (they would be Anthony Joshua and KSI, weirdly), he's certainly a lot better known than the likes of former title-holders Anthony Crolla and "Ted Cheeseman". The boxing promoter Eddie Hearn is telling the world what it wants to hear, live on national television. Nor does he turn down the opportunity to talk. What he couldn’t accept was people always reacting to him as though he’d only made it because of his dad. Matchroom Boxing is a subsidiary of Matchroom Sport, a firm Barry set up in the 1980s and which he still runs. “We sparred at 15,” Eddie says. As somebody who's never not trying to convince people to pay for fights, he lives in a state of perpetual pantomime. I ask him why that’s a problem. Here he is, a salesman in his element, a heavyweight chatterbox dangling a deal. Thanks in part to his social media persona – performative, nearly always delighted at something, game for a laugh – but also to the recent resurgence of the heavyweight division as a popular spectacle, Hearn has shot comet-like over the threshold of boxing and into the public consciousness, and established himself as one of the loudest voices in sports. “The only way you can achieve greatness is to be a perfectionist in everything you do,” he says. Certainly, he's taken the groundwork his dad laid down in the 1980s with his promotions company Matchroom Sport, and linked it up with a kind of multi-platform, gear-fuelled, concussion-thirsty, post-pub audience (whereas Barry's main achievement was getting the public interested in snooker ace Steve Davis and darts champion Eric Bristow – as documented in Gordon Burn's brilliant Pocket Money). (“Narratives are the most important thing in selling a live sporting event!”) When we meet, he has only recently returned from Dubai (family holiday; he took meetings), and he’ll soon fly to Dallas (work). We could walk away tomorrow.”. Eddie Hearn with Ted Cheeseman (left) and Sergio Garcia (right) at a press conference. I think it’s become, it sounds a bit arrogant, but it’s become a little bit intrusive. Be greater. Hearn is in the Hearn family offices, a converted pile outside Brentwood, rural Essex, that was once the Hearn family home, pre-conversion. I’m just that guy off Twitter. 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